Customer Journey Mapping Example: Buy TV Online

Description:

This is a Customer Journey Map that shows the customer experience involved in buying TV online. It involves 5 stages - awareness, research, consider, purchasing and post-sales support. Activities, customer thinking & feeling and ideas for improvement are listed under the stages.

Click Use This Template to edit this Customer Journey Map template. Edit it to suit your need.

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What is Customer Journey Mapping?

A Customer Journey Map (aka User Journey Mapping) is a visual representation that shows every experience your customers have with your product/service. It tells the story of a customer's experience with your brand from initial engagement into a long-term relationship (e.g. brand awareness to purchasing to receiving post-sale service).

How to perform Customer Journey Mapping?

Have you ever wondered how to perform Customer Journey Mapping with a specialized software? Visual Paradigm Online is the answer.

  1. Create a blank Customer Journey Map. You may create from scratch or to start from a template.
  2. Customize the map by creating the rows and columns you need - touchpoints, action items, etc.
  3. Fill-in the map.

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