Heatmap Chart Example: Website Marketing


When doing website marketing research we can create a Heatmap Chart using the Heatmap Chart Tool to identify where our visitors are coming and the type of activity they will perform. This Heatmap Chart will help us improve our advertisement based on researched data.

Feel free to edit this Heatmap Chart template with you own set of data. Just click Use this Template to start. Or you can create your own by clicking the Create Blank button.

What is a Heat Map?

As heat maps use colors represent values on a matrices, viewers can estimate the correlation between the x, y-axes and the matrix's individuals. This can be considered by drawing two scatter graphs, one having the matrix's individuals versus the x-axis, the other one having the y-axis instead of x-axis. By combining two graph together, a scatter graph can be form.

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