Brand Management Reports

What is a Company Brand?

Brand is one of the most important intangible assets of an enterprise. No matter how big the company is or what industry it is in, building a good brand can bring customer loyalty and huge profits. Therefore, the establishment and proper management of brand equity has become the top priority of many companies.

In a broad sense, the word brand can be any symbol of the public's impression on the company, but in a narrow sense, it includes the company name, trademark, flag, mascot and so on.

How consumers imagine the product, the quality of the service, how they feel when using it, and even how others perceive their imagination when using the brand, are all related to how enterprises build their brands.

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Brand management is not easy. The new company is limited by its name recognition and will not be surrounded by thousands of customers. The large scale of the old brand restricts the innovation or transformation of the brand. In the past, brands might have been synonymous with the company logo printed on the shelves, but now they are more important to us.