BCG's product portfolio matrix (BCG matrix) is a business tool that uses relative market share and industry growth factors to assess the potential of a company's brand portfolio and to recommend further investment strategies. Visual paradigm online has an intuitive chart editor and a rich set of BCG matrix templates to support your business planning needs.
Customizable: This is a BCG Matrix template for you to start quick. It can be fully customized according to your needs whether it's about content, colors, layouts, fonts, etc.
The Four Compartments
Star: The business units or products that have the best market share and generate the most cash are considered stars
Cash cows are the leaders in the marketplace and generate more cash than they consume. These are business units or products that have a high market share but low growth prospects
Dogs, or pets as they are sometimes referred to, are units or products that have both a low market share and a low growth rate
Question Marks: These parts of a business have high growth prospects but a low market share. They consume a lot of cash but bring little in return.
