What is Ansoff Matrix?
The Ansoff Matrix, aka. Product/Market Expansion Grid, is a strategic planning tool frequently used by firms to analyze and plan their strategies for business growth. It provides a framework to illustrate how executives, senior managers, and marketers design strategies for future growth. It is named after the Russian-American Igor Ansoff, an applied mathematician and business manager, as well as the creator of this concept.
Ansoff Matrix Template
Here is an Ansoff Matrix template created with Visual Paradigm's online strategic analysis planning tool. You can customize this template by modifying the text, color and font, and use it in your presentations and reports.
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