BCG Matrix Example: BCG Matrix of Coca Cola

The best way to understand BCG Matrix is to look at some examples of BCG Matrix and start drawing your own. You can now modify the BCG Matrix example below using Visual Paradigm's online BCG Matrix tool.

What is BCG Matrix?

The Boston Consulting group's product portfolio matrix (BCG matrix) is a business tool, which uses relative market share and industry growth rate factors to evaluate the potential of business brand portfolio and suggest further investment strategies.

How to create a BCG Matrix?

Visual Paradigm Online features a BCG Matrix tool and a set of pre-made BCG Matrix templates. You can create a diagram from a template or from scratch by following the steps below:

  1. Create a blank BCG Matrix.
  2. Modify the template to suit your need. You can add and edit text and shapes.
  3. Save your finished work (File > Save as) to our cloud repository for future access, or to export your diagram as image (JPG, PNG, PDF, SVG, etc) and share it with your co-workers.

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