SWOT analysis is a method for analyzing the competitive situation of a company, and is one of the basic analysis methods in marketing. It evaluates the strengths (Strengths), weaknesses (Weaknesses), opportunities (Opportunities) and threats (Threats) of a company in the competitive market, and is used to conduct an in-depth and comprehensive analysis of the company before formulating the development strategy of the company.
Internal Factors - What occurs within the company serves as a great source of information for the strengths and weaknesses categories of the SWOT analysis.
Strengths
What are the advantages of talents?
What are the advantages of the product?
What new technology is there?
What are the successful strategies used?
Why can you attract customers to your door
Weaknesses
What is the lack of the overall organizational structure of the company?
Is the technology and equipment insufficient?
What are the reasons for the failure of policy implementation?
What can the company fail to do?
What type of customers cannot be satisfied?
External Factors - What happens outside of the company is equally as important to the success of a company as internal factors.
Opportunities
Are there any suitable new business opportunities?
How to strengthen product market segmentation?
What new technologies and services are available?
What are the favorable opportunities for changes in the political and economic situation?
What is the development of the company in the next 10 years?
Threats
How has the general environment changed recently?
What are the recent trends of competitors?
Are you unable to keep up with changes in consumer demand?
What are the unfavorable changes in the political and economic situation?
What changes will threaten the survival of the enterprise?
