SWOT Diagram Template

Starbucks SWOT Analysis

• Strengths – The Starbucks Group has strong profitability, with 2004 revenue exceeding $600 million.

• Weaknesses – Starbucks is known for its continuous improvement and innovation. (Translator’s Note: It can be understood as the instability of the product line)

• Opportunity – The launch of new products and services, such as the sale of coffee at the show.

• Threats – rising costs of coffee and dairy products.