Stories Of NIKE Infographic
“Those who tell the stories rule society.” - Plato
Storytelling is a powerful tool and an important carrier of corporate culture. Generally speaking, this story comes from the employee's work and life. It is simple and vivid accompanied by a conscious description and guidance, has considerable appeal and penetrating power. It spreads through formal and informal channels. The impact is big and fast.
(Edit this illustration template)
The essence of a business story is to explain how a business product or service meets the needs and desires of its target audience. The following questions should be answered first:
where does the story come from,
what are the elements of the story,
who tells the story,
how to tell the story, and
what is the point of the story.
Different types of Corporate Stories
Strategic vision story: facing management and audiences at different levels inside and outside the company, telling the company's strategy and policy to gain recognition and acceptance
Brand story: The company talks about its own brand by establishing emotional connections with people.
Product story: explain why a certain product makes life better
Recruitment story: If a brand story is told around a certain organization, then the recruitment department and the recruitment of the best talent should have a corresponding story
Success stories: For example, case studies and white papers that prove your company’s products or services.
Companies can never tell stories that justify their faults. If you do something wrong, the company needs to be prepared to solve the problem frankly and then look forward.
