Black Memo And Pen Illustration Ansoff Matrix Strategic Analysis

What is an Ansoff Matrix?

The Ansoff Matrix is a strategic planning tool that provides a framework to illustrate how executives, senior managers, and marketers design strategies for future growth. It is named after the Russian-American Igor Ansoff, an applied mathematician and business manager, as well as the creator of this concept.

The Ansoff Matrix is a tool widely used in strategic planning to discover their strategies for business growth. The matrix shows four strategies that can be used to drive business growth and increase sale.

Ansoff Matrix Template

Here is an Ansoff Matrix template created with Visual Paradigm's online strategic analysis tool. You can customize this template by modifying the text, color and font, and use it in your presentations and reports.