Digital Content Marketing Strategic Analysis

Digital Content Marketing Strategic Analysis 이 템플릿 편집
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What is Content Marketing?

For the definition of content marketing, I believe 100 experts can have a hundred different opinions. Perhaps, US Content marketing institute’s (CMI) description is one of the most accurate descriptions.

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”


CMI and MarketProfs pointed out in their joint content marketing report that successful content marketing should have the following characteristics:

  1. Provide valuable, relevant content with an audience focus.

  2. It is related to the purchase of the target group, specific to a certain Buying stage.

  3. Tell a story throughout the Customer experience process (" Customer Journey ")

  4. There are clear behavioral incentives to guide the audience's next action

  5. According to different channels (microblog, WeChat, blog, etc.), there are corresponding organizational forms and expression techniques

  6. Have a clear marketing goal

  7. Achieve measurable marketing results through strategic design

  8. To ensure high quality content at the same time, but also efficient, effective production

Content Marketing Template

Here is a Content Marketing template created with Visual Paradigm's online strategic analysis tool. It uses a bar chart to visualize the most effective content market tactic usage. You can customize this template by modifying the text, color and font, and use it in your presentations and reports.

전략적 분석 Template Specifications:
사용자 정의 가능:
이 전략 분석 템플릿은 몇 분 안에 사용자 지정할 수 있습니다. 콘텐츠 편집, 이미지 교체, 색상 변경, 디자인 블록 변경 등을 자유롭게 할 수 있습니다.
Dominant Color
Palette
Dimension
1600 x 900 px

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