Sustainable growth and sustainability cannot be assured in today's market world. Technological innovation has shortened the product and service life cycle, modified market models and brought new entrants to the industry. This constant uncertainty means that new business opportunities need to be sought.
What is Market Opportunity Analysis?
A marketing analysis method for determining and capturing commercial appeal. It is part of the strategic planning or business planning process, and you'll need to study the competition and figure out potential profits and revenues before launching new goods or services. The projected demand for goods or services is one of the most critical variables considered and measured in market opportunity evaluation.
The most attractive market segmentation, opportunity growth rate, competitor and gap analysis, and what are the main points of sustainable differentiation are some of the interesting questions that people aim to address by market opportunity analysis. People want to figure out how to get into the competition and what the biggest parameters are.
Market Opportunity Analysis Template
Here is a Market Opportunity Analysis template created with Visual Paradigm's online strategic analysis tool. You can customize this template by modifying the text, color and font, and use it in your presentations and reports.
