Purple DIKW Pyramid Model Strategic Analysis

Purple DIKW Pyramid Model Strategic Analysis Purple DIKW Pyramid Model Strategic Analysis 이 템플릿 편집
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What is Data / Information Knowledge Wisdom (DIKW) Pyramid?

The importance of knowledge to individuals and organizations is self-evident. It can be said that the ability of management and application of knowledge has become the core competitiveness of enterprises.

The DIKW Pyramid

DIKW pyramid (also known as DIKW model) is used to represent the structure relationship between data, information, knowledge and wisdom. Generally, information is defined by data, knowledge by information, and wisdom by knowledge.


DIKW model brings data, information, knowledge and wisdom into a pyramid. Each layer is endowed with more characteristics than the next. The original observation and measurement obtained the data, and the analysis of the relationship between the data obtained the information. Applying information in action produces knowledge. Wisdom is concerned about the quality of having experience, knowledge, and good judgement (the quality of being wise).


Knowledge is useful information obtained by filtering, refining and processing from relevant information. Under the special background / context, knowledge establishes a meaningful connection between data and information, information and the application of information in action, which embodies the essence, principle and experience of information. In addition, knowledge is based on reasoning and analysis, and new knowledge may be generated.


Finally, wisdom is a unique ability of human beings, which is mainly manifested in the ability to collect, process, apply and disseminate knowledge, as well as the forward-looking view of the development of things. On the basis of knowledge, through the accumulation of experience, experience and insight, the profound understanding and foresight of things are embodied in a kind of excellent judgment.


On the whole, the evolution level of knowledge can evolve in two directions:


Generation Direction - Such a process is the process of information management and classification, which makes the information from huge disorder to orderly classification.

  • Sorting out data from noise,

  • Transforming it into information,

  • Upgrading it into knowledge and sublimating it into wisdom.


Degeneration Direction - The process of knowledge generation is also a declining process with the great abundance of information production and communication means:

  • From wisdom communication to knowledge,

  • From knowledge popularization to information, and

  • From information to recorded data.

DIKW Template

Here is a DIKW template created with Visual Paradigm's online strategic analysis tool. You can customize this template by modifying the text, color and font, and use it in your presentations and reports.

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