Four Cylinder Quadrant Model

The BCG Matrix (BCG Matrix) is an analysis chart method designed by Bruce Henderson for the Boston Consulting Group (BCG) in 1970. We can judge whether the company’s products are different according to the market growth rate and the market share of our company’s products.

The market positioning strategy must be adopted in the life cycle of the company. According to the BCG matrix, the product cycle can be divided into 4 types, namely

1. Problem Child

2. Star

3. Cash Cow

4. Dog

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