The BCG Matrix (BCG Matrix) is an analysis chart method designed by Bruce Henderson for the Boston Consulting Group (BCG) in 1970. We can judge whether the company’s products are different according to the market growth rate and the market share of our company’s products.
The market positioning strategy must be adopted in the life cycle of the company. According to the BCG matrix, the product cycle can be divided into 4 types, namely
Problem Child
Star
Cash Cow
Dog
Model Empat Kuadran Template Specifications:
Dapat disesuaikan:
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1600 x 900 px
