9 Emerging Trends In Consumer Behavior Infographic
Consumer behavior is the study of individuals, groups or organizations and all activities associated with the purchase, use and disposal of goods and services. Consumer behavior includes how consumers' emotions, attitudes, and preferences influence purchasing behavior.
A Key Element of Marketing Strategy
Understanding consumer behavior is a key element of marketing strategy. In fact, before implementing the strategy, it is very important to fully understand the needs and expectations of the consumers you want to influence. To do this, you need to understand how consumers will react and how your marketing strategy will affect them.
Infographics can deliver information faster and more effectively!
Your emails are designed to communicate important information about your message, brand, service or product to your audience. They are also designed to bring more interaction, more conversions, and even more sales to your business. But instead of sending long-form emails that research shows won't be read, why not insert some information into the infographic?
Today, consumers rely heavily on digital means to research goods. With 7.7 billion people in the world and 4.4 billion using the Internet, nearly 30 percent of consumers prefer to interact with brands through social channels and search engines rather than going to stores. Google Insights found that 48 percent of users are searching search engines, 33 percent are searching brand websites and 26 percent are searching smartphone apps.
There are many ways to connect with consumers online. Here are some ways you can reach potential customers:
Company websites
Company Blogs, forums and user group portals
Social network, i.e. faceBook, Twitter, Linkedin, Medium, etc.
Search Engines (pay-per-click, content AD, etc.)
Web Applications, (Memberships)
Email (newsletters, product updates)
Press releases with Content platforms
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