Infographic template: 9 Emerging Trends In Consumer Behavior Infographic (Created by Visual Paradigm Online's Infographic maker) Consumer Behavior Analysis Infographic Design

9 Emerging Trends In Consumer Behavior Infographic

Consumer behavior is the study of individuals, groups or organizations and all activities associated with the purchase, use and disposal of goods and services. Consumer behavior includes how consumers' emotions, attitudes, and preferences influence purchasing behavior.

A Key Element of Marketing Strategy

Understanding consumer behavior is a key element of marketing strategy. In fact, before implementing the strategy, it is very important to fully understand the needs and expectations of the consumers you want to influence. To do this, you need to understand how consumers will react and how your marketing strategy will affect them.

Infographics can deliver information faster and more effectively!

Your emails are designed to communicate important information about your message, brand, service or product to your audience. They are also designed to bring more interaction, more conversions, and even more sales to your business. But instead of sending long-form emails that research shows won't be read, why not insert some information into the infographic?

Today, consumers rely heavily on digital means to research goods. With 7.7 billion people in the world and 4.4 billion using the Internet, nearly 30 percent of consumers prefer to interact with brands through social channels and search engines rather than going to stores. Google Insights found that 48 percent of users are searching search engines, 33 percent are searching brand websites and 26 percent are searching smartphone apps.

There are many ways to connect with consumers online. Here are some ways you can reach potential customers:

  • Company websites

  • Company Blogs, forums and user group portals

  • Social network, i.e. faceBook, Twitter, Linkedin, Medium, etc.

  • Search Engines (pay-per-click, content AD, etc.)

  • Web Applications, (Memberships)

  • Email (newsletters, product updates)

  • Press releases with Content platforms

References

DIGITAL MARKETING INFOGRAPHIC

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9 EMERGING TRENDS INCONSUMER BEHAVIOR

Livestreaming + Shopping = Shopstreaming

In 2017, pearl businessman Xinda Zhan nicknamed Pearl Bro made $4.4 million in half a year from live-streaming the process of harvesting the pearls.

Urban farming or vertical farming is on the rise globally 76%of the world’s population now live in urban areas.

Seeing the doctor is now going digital

Digitalization

Digitalization albeit forced has been one of the positive changes the pandemic has brought to the business environment.

Healthcare

Healthcare is one of the industries that require an in-person presence at a specific location: a doctor’s office.

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The premiumization of human contact

62% of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month and 44% say they order products

In 2019, 62% of global internet users said they are constantly connected online. What does that mean in hours a day? Almost 7 hours online every day compared with 5 hours and 36 minutes in 2012. 

‘Cancel culture’ or ‘call-out culture’

It’s a trend in consumer behavior that has become increasingly visible following the latest changes in society calling for diversity in the business world. The Mintel researchers call it the ‘cancel culture’ or ‘call-out-culture’.

For some brands, change is now coming from employees putting pressure on the management not the other way around. Brands are urged into updating their rules and regulations to provide every employee with equality and transparency.

"Car order three chicken wings a pound of cheese and one milk bottle! – The commuting consumer"

Consumers as owners of their data

receiving financial compensation for it

being able to share data with only those they trust

All resource and information are credit to:

Iulia-Cristina Uță B. Y. (2021). 9 emerging consumer trends (2020–2021). Brand Minds. https://brandminds.live/9-emerging-consumer-trends-2020-2021/

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