What is Content Marketing?
For the definition of content marketing, I believe 100 experts can have a hundred different opinions. Perhaps, US Content marketing institute’s (CMI) description is one of the most accurate descriptions.
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Characteristics of Content Marketing
CMI and MarketProfs pointed out in their joint content marketing report that successful content marketing should have the following characteristics:
Provide valuable, relevant content with an audience focus.
It is related to the purchase of the target group, specific to a certain Buying stage.
Tell a story throughout the Customer experience process (" Customer Journey ")
There are clear behavioral incentives to guide the audience's next action
According to different channels (microblog, WeChat, blog, etc.), there are corresponding organizational forms and expression techniques
Have a clear marketing goal
Achieve measurable marketing results through strategic design
To ensure high quality content at the same time, but also efficient, effective production
Content Marketing Challenge Template
Here is a Content Marketing template created with Visual Paradigm's online strategic analysis tool. It uses a pie chart to visualize the challenges of content marketing. You can customize this template by modifying the text, color and font, and use it in your presentations and reports.
