What is SWOT Analysis?
SWOT analysis is an acronym for strengths, weaknesses, opportunities, and threats. Primarily used to analyze the strengths and weaknesses of the business, as well as the opportunities and threats faced by companies surrounded by competitors.
Simply understand the meaning of SWOT:
Strengths and Weaknesses focus on the "internal" state of the analyzed object
Opportunities and Threats are the "external" environmental status of the analyzed object
Through the intersection of "internal and external" conditions and "positive and negative" factors, four analytical aspects are obtained. They are the usual analytical framework before strategy is developed and can also be used to solve problems, prepare and modify plans, and even analyze individual competitiveness in the workplace.
