What is Marketing Funnel?

The marketing funnel is a visualization that helps you understand the process of converting leads into customers, as understood from a marketing (and sales) perspective. Marketers try to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel. Here are the marketing funnel stages:

• Awareness: The uppermost stage of the marketing funnel. Potential customers are attracted through marketing campaigns and consumer research and discovery.
• Interest: Potential customers learn more about the company, its products, and any helpful information and research it provides
• Consideration: Leads have been changed into marketing qualified leads and are seen as prospective customers
• Intent: Prospects demonstrate that they are interested in buying a brand's product.
• Evaluation: Buyers make a decision about whether or not to buy a brand's product.
• Purchase: Prospect has made the decision to buy and turns into a customer.

How to draw a Marketing Funnel?

You can easily create Marketing Funnel using a quality Marketing Funnel software like VP Online Diagrams:

1. Create a Marketing Funnel.
2. Edit the diagram. You can add and text the text on the diagram, as well as to include your own images and shapes.
3. Once your diagram is complete, you can save it (File > Save as) to our cloud repository for future access. You can also export your work into image (JPG, PNG, PDF, SVG, etc) and share it with your co-workers.