The Difference Between Inbound And Outbound Marketing Infographic

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Outbound marketing is a traditional way of marketing. It uses a "push" strategy, which means it is intrusive and it is imposed on a specific audience. It includes telemarketing, radio, television and newsletters, newspaper and magazine advertising, etc. It's about using mass media to present your message to as many people as possible in the hope that a certain percentage of them will be interested in you and become your customers.

Inbound marketing refers to the concept that marketers attract potential customers through interesting content related to brands and products. It includes creating and using social media, YouTube short videos, blogs, free ebooks, infographics or white papers, and other content that people want to read and share to create a positive impression on the brand. By making the published content consistent with the interests of customers, it will naturally attract inflow traffic, thus affecting future purchase decisions.

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