Infographic template: The Difference Between Inbound And Outbound Marketing Infographic (Created by InfoART's Infographic maker)

The Difference Between Inbound And Outbound Marketing Infographic

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Outbound marketing is a traditional way of marketing. It uses a "push" strategy, which means it is intrusive and it is imposed on a specific audience. It includes telemarketing, radio, television and newsletters, newspaper and magazine advertising, etc. It's about using mass media to present your message to as many people as possible in the hope that a certain percentage of them will be interested in you and become your customers.

Inbound marketing refers to the concept that marketers attract potential customers through interesting content related to brands and products. It includes creating and using social media, YouTube short videos, blogs, free ebooks, infographics or white papers, and other content that people want to read and share to create a positive impression on the brand. By making the published content consistent with the interests of customers, it will naturally attract inflow traffic, thus affecting future purchase decisions.

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OUTBOUND VS INBOUND

"NEW MARKETING "

 is any marketing tactic that relies on earning people's interest instead of buying it.

"OLD MARKETING "

 is any marketing tactic that  pushes products or services on customers.

71% "of companies globally reported that they’re primarily focused on inbound"

62% "inbound marketing efforts are less expensive than outbound."

WHAT IS THE DIFFERENCE?

INBOUND

  • Pulls in interested readers with trending wording to specific audience

  • Written for the consumer's needs to attract their attention

  • Interactive and fluid promotion can invite more audience to your site

  • Draws in customers with trend and persuade them to try out product 

  • Is part of content consumptions

OUTBOUND

  • Pushes at everybody regardless of interest

  • Written for the product's needs

  • Insert, one-way promotion does not fit the audience needs

  • Seeks out customers manually is not effective method

  • Disrupts content consumption

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