Seasonal marketing is about looking at the calendar, identifying suitable opportunities and taking advantage of them. This means paying more attention to your products or services to increase your business income. Not surprisingly, your website traffic and sales may fluctuate at some time of the year. For example, florists may see a surge in sales during Valentine's day, while swimsuit retailers will be a huge success in the summer. This is called seasonal marketing.

The infographic below summarizes 6 tips to prepare for seasonal marketing promotions. Click here to edit.

Seasonal marketing is not necessarily linked to "official" holidays but adjusts marketing activities according to major industry-related events. It identifies the relevant dates of the year and finds ways to use them. Now, let's look at how to take advantage of these campaigns to get the most out of them by creating online infographics or flyers, promoting your products online on your website, or sharing products on social networks.

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