SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Use SWOT analysis for business planning, strategic planning, competitor evaluation, product development and many other areas. It is an assessment of a company's strengths, weaknesses, opportunities, and threats. By assessing your position in the market, you can provide actionable insights to overcome obstacles and achieve goals.
Four Quadrants of SWOT Analysis
SWOT analysis is usually structured, so it is possible to generate a 2x2 grid (or 4-quadrant matrix) based on two pairs of dimensions:
Strengths and weaknesses are seen as obvious internal factors, while
Opportunities and threats are clearly seen as external factors.
SWOT Example:
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