What are Inbound and Outbound Marketing?
Today, advertisers use two distinct tactics to meet the prospects they involve: inbound marketing and outbound (or "traditional") marketing. Let's look at the main distinctions between the two.
Inbound marketing is a digital marketing strategy that raises brand visibility by creating content or using social media techniques so that people learn about you, visit your website for more information, and purchase or express interest in your products.
Outbound marketing occurs when a marketer calls a consumer to see if he or she is interested in making a purchase. This involves spam email and cold calls, in which a salesperson or marketer calls someone without even knowing if they are a qualified prospect.
Inbound Marketing vs Outbound Marketing Template
Here is an Inbound Marketing vs Outbound Marketing template created with Visual Paradigm's online strategic analysis tool. You can customize this template by modifying the text, color and font, and use it in your presentations and reports.
