Fitbit Overview Infographic

Fitbit Overview Infographic

A company profile is an introduction to your business, designed to introduce your products or services to the audience. However, the company profile should not only tell your audience what you sell, it should also tell them why you sell it. A company profile usually includes a fascinating story about how the company started, as well as its vision and values.

Using these techniques can make it easier for you to organize your company profile.

  1. Objectivity: a company profile is not an advertisement. It requires true, accurate content and popular language.

  2. Practicality: company profile is to let the outside world know about the company. When introducing a company, it should be focused, concise and easy for business partners or the public to read and understand.

Reputation: the company's introduction language should be concise, the appropriate use of praise words, and actively show the company's business performance, show style.

Company Profile Infographic Template

Alternatively, you can create eye-catching infographics that showcase your company's services and goals. This visual company profile helps you outline your company's vision, mission, goals, and products or services.

Edit this Company Profile template

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Company Overview

  1. Foundation

    Founded in 2007 by Aatu Nieminen, Eric Friedman and James Park;

  2. Diagnosis

    Accelerate the detection and diagnosis of atrial fibrillation;

  3. Product

    Smartwatches, trackers, smart scales, the Fitbit app; they track activity, exercise, food, weight. sleep;

  4. Active Users

    28 million active users around the globe;

  5. Sales

    Has sold more than 100 million devices;

  6. Award

    Voted 2018 Tracker of the Year and Wearable of the Year by Wearable;

  7. First Wearable

    The first to introduce automatic, wireless syncing and the first to provide an open API

  8. Community

    Large community on social: 7 million followers on Facebook;

  9. Funding

    Raised a total of $66 million in funding over 4 rounds & acquired 6 organizations:

Fitbit & Google Matches

Consumer Trust

Fitbit will continue to put users in control of their data and will remain transparent about the data it collects and why.


Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move or delete their data.


Fitbit’s team of experts and bringing together the best AI software and hardware we can help spur innovation in wearables

All resource & information credited to:

Wikipedia contributors. (2021b May 12). Fitbit. Wikipedia.

Iulia-Cristina Uță B. Y. & Iulia-Cristina Uță B. Y. (2010). The story behind the brand: Tesla. Brand Minds.

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