When a company needs to enter a new field and develop a new product, it needs to predict the future form, and then it needs to analyze the current external environment elements. At this point, we need to use the PEST analysis model.
PEST analysis is an enterprise macro environment analysis model. The so-called PEST refers to P for politics, E for economy, S for society and T for technology.
Political factors
Regulations
National policy
Economic Factors
Economic growth rate
National income
Oil / raw material prices
Interest and exchange rate
Consumer confidence index
Unemployment and other
Social FactorsPopulation dynamics
Culture and lifestyle
Consumption patterns / awareness
Customs and habits and other
technology factorsindustrial technology
information technology
communication technology
new energy technologies
