PEST Analysis Infographic

PEST Analysis template: PEST Analysis Infographic (Created by InfoART's PEST Analysis maker) Traditional PEST Analysis Template

When a company needs to enter a new field and develop a new product, it needs to predict the future form, and then it needs to analyze the current external environment elements. At this point, we need to use the PEST analysis model.


PEST analysis is an enterprise macro environment analysis model. The so-called PEST refers to P for politics, E for economy, S for society and T for technology.


Political factors

  • Regulations

  • National policy


Economic Factors

  • Economic growth rate

  • National income

  • Oil / raw material prices

  • Interest and exchange rate

  • Consumer confidence index

  • Unemployment and other

    Social Factors

  • Population dynamics

  • Culture and lifestyle

  • Consumption patterns / awareness

  • Customs and habits and other

    technology factors

  • industrial technology

  • information technology

  • communication technology

  • new energy technologies 



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