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Perceptual maps (also known as product positioning maps) have been used by marketers for years to better understand a market landscape and know how customers view your products versus the competition. It is a visual expression of consumers' perception and preference for a certain series of products or brands. It is used in the positioning of products, product series, and brands, and also used to describe the relative position of enterprises and competitors.
Make perceptual maps online. Visual Paradigm Online features an easy online creator and a large variety of technical and business diagram templates. It also supports remote working, online meeting and online workshop with a rich collection of real-time collaboration facilities.
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