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Brand Essence Wheel (or known as the brand wheel) helps companies to create and define their brand identity. The model communicates the conceptual refinements of a brand that helps a company gain a deeper understanding of the existing as well as potential customer's view of the brand studied.

Create Brand Essence Wheels online. Visual Paradigm Online features an easy online Brand Essence Wheel maker and a large variety of technical and business diagram templates. It also supports remote working, online meeting and online workshop with a rich collection of real-time collaboration facilities.

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