What is Ansoff Matrix?
The Ansoff Matrix, aka. Product/Market Expansion Grid, is a strategic planning tool frequently used by firms to analyze and plan their strategies for business growth.
The Ansoff matrix divides the "market" and "product" into "existing" and "new" two parts and combines them into a 2x2 matrix to help us establish the relationship between the product and the market, so that we can clearly understand the strategy to be adopted for each of the four types.
Ansoff Matrix Template
Here is an Ansoff Matrix template created with Visual Paradigm's online strategic analysis tool. You can customize this template by modifying the text, color and font, and use it in your presentations and reports.
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