Cyber Monday Graphic Poster

According to the latest industry estimates, the online sales of "Cyber Monday" in the United States is expected to reach a record $12.7 billion, which will exceed the sales data of "Black Friday". Major retailers in the United States have been promoting for nearly two months to make up for the sales losses caused by the closure of shopping malls and stores, while online retail giant Amazon delayed its annual summer promotion to October, creating a longer promotion season than before.

(Gift card of Cyber Monday, edit now.)

The popularity of "Cyber Monday" has declined following the rise of online shopping and year-round discounts offered by retailers, including Amazon and Wal Mart, but this year's global health crisis has changed consumers' shopping patterns.

Wal Mart, target, best buy and other retail giants have all stepped up promotion efforts to maintain their competitive edge with Amazon, while doubling the investment in executing online orders.