Ansoff Matrix Example: Ansoff Matrix

The best way to understand Ansoff Matrix is to look at some examples of Ansoff Matrix and start drawing your own. You can now modify the Ansoff Matrix example below using Visual Paradigm's online Ansoff Matrix tool.

What is Ansoff Matrix?

Ansoff Matrix (aka. Ansoff Model) is a tool used in strategic marketing planning. It is used to explore the opportunities to grow revenue for a business through developing new products and services or diving into new markets. Therefore, Ansoff Matrix is sometimes called the 'Product-Market Matrix'. Since Ansoff Matrix focuses on business growth, it's widely used in strategic planning to evaluate opportunities for companies to increase their sales.

How to draw a Ansoff Matrix?

You can easily create Ansoff Matrix using a quality Ansoff Matrix software like VP Online Diagrams:

  1. Create a Ansoff Matrix.
  2. Edit the text to fit your need. You can also add additional text labels and shapes.
  3. Once your diagram is complete, you can save it (File > Save as) to our cloud repository for future access. You can also export your work into image (JPG, PNG, PDF, SVG, etc) and share it with your co-workers.

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