Ansoff Matrix Example: Ansoff Model Template

The best way to understand Ansoff Matrix is to look at some examples of Ansoff Matrix and start drawing your own. You can now modify the Ansoff Matrix example below using Visual Paradigm's online Ansoff Matrix tool.

What is Ansoff Matrix?

The Ansoff Matrix is a tool widely used in strategic planning to discover their strategies for business growth. The matrix shows four strategies that can be used to drive business growth and increase sale. The matrix was developed by applied mathematician and business manager H. Igor Ansoff and was published in the Harvard Business Review in 1957.

How to create a Ansoff Matrix?

Ansoff Matrix can be easily created using a professional Ansoff Matrix software like Visual Paradigm Online:

  1. Create a new Ansoff Matrix.
  2. Edit the text to fit your need. You can also add additional text labels and shapes.
  3. When you finished, you can save the diagram (File > Save as) to our cloud repository for future access. You can also export your work into image (JPG, PNG, PDF, SVG, etc) and share it with your friends or co-workers.

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