Inbound Marketing vs Outbound Marketing Infographic

Inbound Marketing vs Outbound Marketing

Incoming marketing refers to a marketing strategy that focuses on attracting an audience rather than going out in order to capture the attention of potential customers, thereby attracting visitors, increasing brand exposure, and creating brand authority by creating valuable content.

Outbound marketing is just another name for "traditional advertising", designed to contrast with "inbound marketing". It includes television and radio advertising, print advertising, pop-up ads, direct mail, newsletters and outdoor advertising.

The following infographic shows you the differences between inbound and outbound marketing. Click here to edit.