Mint Green Content Marketing Strategic Analysis

Strategic Analysis template: Mint Green Content Marketing Strategic Analysis (Created by InfoART's Strategic Analysis maker)

What is Content Marketing?

For the definition of content marketing, I believe 100 experts can have a hundred different opinions. Perhaps, US Content marketing institute’s (CMI) description is one of the most accurate descriptions.

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”


Characteristics of Content Marketing

CMI and MarketProfs pointed out in their joint content marketing report that successful content marketing should have the following characteristics:

  1. Provide valuable, relevant content with an audience focus.

  2. It is related to the purchase of the target group, specific to a certain Buying stage.

  3. Tell a story throughout the Customer experience process (" Customer Journey ")

  4. There are clear behavioral incentives to guide the audience's next action

  5. According to different channels (microblog, WeChat, blog, etc.), there are corresponding organizational forms and expression techniques

  6. Have a clear marketing goal

  7. Achieve measurable marketing results through strategic design

  8. To ensure high quality content at the same time, but also efficient, effective production

Why is Content Marketing Important?

Content marketing can bring your business a boost in the following areas:

  • Website traffic

  • Brand awareness

  • Customer engagement

  • Leads & conversion

  • Broadcasting channel

  • Competitive advantage


Here is a Content Marketing template created with Visual Paradigm's online strategic analysis tool, showing the benefits in a beautiful content marketing infographic. You can customize this template by modifying the text, color and font, and use it in your presentations and reports.

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