PEST Analysis is a macro-environment analysis model of the enterprise. PEST analysis analyzes the political and legal environment, economic environment, social and cultural environment and technological environment of the company to help us determine the external environment the company is facing and provide the basis for the company's next strategic measures.
Political Factor Example
Sino-US Trade War
For example, the Sino-US trade war is in full swing. At this time, we will use the PSET analysis method to analyze the internal and external environments faced by enterprises, which is more appropriate.
Trump imposed trade tariffs on goods imported from my country, and Chinese companies selling overseas products will be impacted, such as new energy automobile companies and aviation supplies companies in the transportation industry; new technology products in electromechanical, electronics, communications and information technology Enterprises; textile and metal products enterprises, etc.
