Customer Journey Mapping Online

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Customer experience made visible


Customer Journey Mapping is emerging as a key tool for managing user experience programs that creates a holistic view of customer experience by visualizing data points from across groups and different stakeholders into an integrated map structure. It combines two powerful instruments: storytelling and visualization for helping your business to understand and address customer needs.


Customer Journey Mapping facilitates the studying of customer experience by modeling their thoughts and feelings through the touchpoints, which are the points of interactions that might alter the way the customers feel about a product, brand, business or service, empowering businesses to make value-driven decisions based on a customer experience model.


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