Four Corners Analysis Example: Fast Food Restaurant


The Four Corners Analysis enables the assessment of a competitor's intent, objectives, strengths and the strategy they take to achieve what it wants. This is a Four Corners Analysis example for fast food restaurant. You can easily develop a Four Corners Analysis with the strategic analysis tools supported by Visual Paradigm Online.

What is Four Corners Analysis?

The Four Corners Analysis, developed Michael Porter, is a model well designed to help company strategists assess a competitor's intent and objectives, and the strengths it is using to achieve them. It is a useful technique to evaluate competitors and generate insights concerning likely competitor strategy changes and determine competitor reaction to environmental changes and industry shifts. By examining a competitor's current strategy, future goals, assumptions about the market, and core capabilities.

How to Perform Four Corners Analysis?

You can perform Four Corners Analysis easily with Visual Paradigm Online. Here are several quick steps:

  1. Create a Four Corners Analysis diagram.
  2. Drag a Four Corners model from stencil onto the canvas.
  3. Enter the business drivers, management assumptions, current strategy and capabilities in the corresponding compartments.
  4. When you are done, save it (File > Save as) to our cloud repository for future access. You can also export your diagram into an image (PNG, SVG, JPG, PDF and more) and share it with your co-workers.

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