PEST Analysis Example: Pharmaceutical Company


PEST analysis is a popular technique businesses use to analyze the status of the markets they are in. This is a PESTLE Analysis example for the pharmaceutical industry. It shows the political, economic, social, technological, legal and environmental factors that affect the growth and stability of the pharmaceutical industry. Such a PESTLE chart can help market players to identify the best way to survive and adopt to the market.

What is PEST Analysis?

PEST Analysis is a strategic analysis tool that is used to assess markets for a particular product or a business at a given time frame. PEST is the short form of Political, Economic, Social, and Technological factors. By identifying and studying these factors, organisations can take appropriate decisions for business improvement.

How to perform PEST Analysis?

You can perform PEST Analysis easily with Visual Paradigm Online. Here are several quick steps:

  1. Create a PEST Analysis diagram.
  2. Create a PEST table.
  3. Identify the four factors that influence your business and list them in the corresponding compartments.
  4. Once your diagram is complete, you can save it (File > Save as) to our cloud repository for future access. You can also export your work into image (JPG, PNG, PDF, SVG, etc) and share it with your co-workers.

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