In the visible spectrum, purple is the color with the shortest wavelength. In terms of color allocation, because it is between blue and red, there are countless shades of light, shade, cold and warm to choose from. A little more blue makes it cold, and a little more red makes it warm.
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Purple's unique and distinguished imagery also makes it a trademark of Ralph Lauren's choice when it launched the new collection in 1995; the Purple Label series, Ralph Lauren's fourth and most expensive collection, uses the image of purple luxury.
In addition to Ralph Lauren, Japanese fashion brand The North Face also divides its products into purple, black, white and red collections, including the Purple Label collection, which adds simplicity and elegance to The North Face's consistent outdoor style and high intensity.
Purple Style Brochure
