Customer Journey Map Infographic

A customer journey map is a chart that shows each step of the customer's interaction with your company. This map is created from the customer's point of view and reflects the customer's purchase and consumption of your company's products and services. The journey map reflects the needs of the customer, the technical obstacles, and the emotions of each interaction with the company.

The trip diagram after integrating the following elements has practical guiding value:

• Customer Perspective

• Customer feedback and manmade products bring maps to life

• The person responsible for each step and their responsibilities

• The analysis results can be injected into the data of other systems on the map

Purposes of Customer Journey Map

The customer journey map opens a window for front-line and back-office personnel to see the customer and their experience clearly, helping the entire organization to have a clear understanding of this. Journey maps can do a number of things, including:

• Helps organization members identify and commit to "customer first"

• Understand your customers and how they interact with your organization

• Help organizations understand goals and unify positions (serving customers)

• Overcome the organization's silos

• Gets a single view of the customer