Ansoff Matrix Example: Ansoff Matrix Template

The best way to understand Ansoff Matrix is to look at some examples of Ansoff Matrix and start drawing your own. You can now modify the Ansoff Matrix example below using Visual Paradigm's online Ansoff Matrix tool.

What is Ansoff Matrix?

Ansoff's Matrix is a popular marketing planning tool that helps a business identify its product and market growth strategy. Ansoff Matrix suggests that the growth of a business depends on whether it markets new or existing products in new or existing markets. The output from the Ansoff Matrix is a set of growth strategies and high level tactics which set the direction for the business strategy.

How to create a Ansoff Matrix?

Have you ever wondered how to draw Ansoff Matrix with a diagram tool like Visio but with more great diagramming features? VP Online Diagrams is the answer.

  1. Create a blank Ansoff Matrix.
  2. Edit the text to fit your need. You can also add additional text labels and shapes.
  3. When you are done, save it (File > Save as) to our cloud repository for future access. You can also export your diagram into an image (PNG, SVG, JPG, PDF and more) and share it with your co-workers.

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