SWOT Diagram Template

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Starbucks SWOT Analysis

Starbucks logo

  • Strengths – The Starbucks Group has strong profitability, with 2004 revenue exceeding $600 million.

  • Weaknesses – Starbucks is known for its continuous improvement and innovation. (Translator’s Note: It can be understood as the instability of the product line)

  • Opportunity – The launch of new products and services, such as the sale of coffee at the show.

  • Threats – rising costs of coffee and dairy products.

Starbucks SWOT Analysis

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