Fast Fashion VS. Slow Fashion Infographic
The so-called fast fashion means that new products are fast, affordable and keep up with fashion trends. ZARA is the initiator of fast fashion. Popular fast fashion brands such as HM, Uniqlo, Zara, CA, JackJones, Only, Vero Moda, MIX-BOX, etc. have set off a "fast fashion" trend.
When consumers are immersed in the trend of fast spending for a some time, aesthetic fatigue gradually occurs. The classic, lasting and unique era of "slow fashion" has come back again. Slow fashion is beyond the season and time, and is an eternal classic.
With the promotion of modern "green" life, "slow" not only caters to consumers' nostalgic psychology, but also returns to nature and classics, making the trend become the ornament in life. One of the elements of "slow fashion", is once again the dominant theme of life, and consumers are more concerned about the long-term value of goods.
Fast-fashion brands Suffered a Global Meltdown
Uniqlo's first-quarter profit plunged 46.4%.
H&M, the world's second-largest clothing retailer, reported net profit of 2.55 billion Swedish kronor ($313 million), down 30 percent from 3.51 billion kronor ($430 million) a year earlier.
Zara, the leading fast fashion brand, has seen growth, but it mainly relies on the increase of the number of stores, and the growth has slowed down considerably.