TOWS-Analyse
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TOWS Analysis is a variant of the classic business tool, SWOT Analysis. Both TOWS and SWOT are having the same acronyms for Strengths, Weaknesses, Opportunities, and Threats, and in reverse order of the words. TOWS matrix identifies the relationships between these factors and selecting strategies on their bases. For example, you connect internal points (Strengths and Weaknesses) with the external points (Opportunities, and Threats).
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