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- Persona
A fictional character developed to represent a specific group of customer.
- Stages
Critical milestones of a customer journey.
- Cross-column description cell
Input cross-column description by merging cells in same row.
- Separators
Establish meaningful grouping to lanes.
- List-based cell
List information as items.
- Lanes
Categorize journey map data with lanes.
- Items with color-code
Categorize items by applying different color code.
- Cell-base chart
Compare a set of statistical information with cell-based chart.
- Area chart
Show or compare a quantitative progression over time.
Persona
- A fictional character developed to represent a specific group of customer.
Stages
- Critical milestones of a customer journey.
Cross-column description cell
- Input cross-column description by merging cells in same row.
Separators
- Establish meaningful grouping to lanes.
List-based cell
- List information as items.
Lanes
- Categorize journey map data with lanes.
Items with color-code
- Categorize items by applying different color code.
Cell-base chart
- Compare a set of statistical information with cell-based chart.
Area chart
- Show or compare a quantitative progression over time.
Persona
A fictional character developed to represent a specific group of customer.
Stages
Critical milestones of a customer journey.
Cross-column description cell
Input cross-column description by merging cells in same row.
Separators
Establish meaningful grouping to lanes.
List-based cell
List information as items.
Lanes
Categorize journey map data with lanes.
Items with color-code
Categorize items by applying different color code.
Cell-base chart
Compare a set of statistical information with cell-based chart.
Area chart
Show or compare a quantitative progression over time.
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- Customer Experience chart
Present the change of customer emotion over time. The nodes refer to the items listed in a particular lane.
- Numbered items
Describe the steps of a journey with numbered items.
- Items traceability
Link between touchpoints, customer thinking/feeling and ideas for improvements.
Customer Experience chart
- Present the change of customer emotion over time. The nodes refer to the items listed in a particular lane.
Numbered items
- Describe the steps of a journey with numbered items.
Items traceability
- Link between touchpoints, customer thinking/feeling and ideas for improvements.
Customer Experience chart
Present the change of customer emotion over time. The nodes refer to the items listed in a particular lane.
Numbered items
Describe the steps of a journey with numbered items.
Items traceability
Link between touchpoints, customer thinking/feeling and ideas for improvements.
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- Image cell
Visualize a customer journey with images.
- Inter-cell linkages
Besides listing information point by point, you can also write description for the entire cell.
- Emoji chart
Present the change of customer emotion throughout the stages with smiley faces.
Image cell
- Visualize a customer journey with images.
Inter-cell linkages
- Besides listing information point by point, you can also write description for the entire cell.
Emoji chart
- Present the change of customer emotion throughout the stages with smiley faces.
Image cell
Visualize a customer journey with images.
Inter-cell linkages
Besides listing information point by point, you can also write description for the entire cell.
Emoji chart
Present the change of customer emotion throughout the stages with smiley faces.
