Customer Journey Mapping Example: Car Purchase


This is a simple Customer Journey Map for car purchase. It divides the entire customer journey into 6 stages - awareness, research, evaluate/test, purchase, pay and service. The persona, customer actions, customer experience and recommendation are documented in the journey map.

Use this Customer Journey Map template as a starting point and customize it for your need. Click Use This Template to begin.

What is Customer Journey Mapping?

A Customer Journey Map (aka User Journey Mapping) is a visual representation that shows every experience your customers have with your product/service. It tells the story of a customer's experience with your brand from initial engagement into a long-term relationship (e.g. brand awareness to purchasing to receiving post-sale service).

How to create Customer Journey Mapping?

Want to perform Customer Journey Mapping? Try Visual Paradigm, a top-rated Customer Journey Mapping software that features all the CX tool, examples and templates you needed.

  1. Create a Customer Journey Map. You may create from scratch or to start from a template.
  2. Modify the map by adding/removing columns and rows to fit your need.
  3. Fill-in the map.

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