Customer Journey Mapping Example: Online Travel Agency


This is a Customer Journey Map example that shows the customer experience involved in booking a tour. The customer journey is divided into 5 stages, starting from exploring itineraries to booking tour and post tour supports. The touchpoints, customer thinking and feeling and ideas for improvements are documented in the map.

Use this Customer Journey Map example and customize it for your need. Click Use This Template to start.

What are Customer Journey Maps

A customer journey map shows how your customers interact with your organization step-by-step. It's created by taking a walk in your customers' shoes as they purchase. Customer journey mapping focuses on customer needs, technical barriers, and feeling throughout every interaction with your company.

How to create a Customer Journey Map?

Customer Journey Mapping can be easily performed using a quality CX software like Visual Paradigm Online:

  1. Create a Customer Journey Map. You may create from scratch or to start from a template.
  2. Customize the map by creating the rows and columns you need.
  3. Fill-in the map.

Keen to try VP Online?

No limitations, no obligations, no cancellation fees.

Start a Free Trial

We use cookies to offer you a better experience. By visiting our website, you agree to the use of cookies as described in our Cookie Policy.