Customer Journey Mapping Example: Detailed Customer Journey Map Template


This is a detailed Customer Journey Map template. It is divided into four general stages - awareness, consideration, decision and post-experience. Customer experience (touchpoints, positive and negative experience), customer feeling and ideas for improvement can be documented in the map.

Use this template as a starting point and to create your own journey map.

What are Customer Journey Maps

A Customer Journey Map is a visual map that tells the story of the customer's experience: from brand awareness, through the process of engagement and into a long-term relationship.

How to perform Customer Journey Mapping?

Have you ever wondered how to perform Customer Journey Mapping with a specialized software? Visual Paradigm Online is the answer.

  1. Create a blank Customer Journey Map. You may create from scratch or to start from a template.
  2. Customize the map by creating the rows and columns you need - touchpoints, action items, etc.
  3. Fill-in the map.

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